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National Cannabis Festival

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National Cannabis Festival

National Cannabis Festival is web based an event celebrating progress on marijuana legalization in DC and across the nation and sale of items. User can check different events details and book tickets for any event. User also can purchase any item.

 

Client Challenge

National Cannabis Festival needed a comprehensive digital platform...

National Cannabis Festival needed a comprehensive digital platform to promote its multi-day festival, communicate event experiences, sell different ticket types, showcase performers and exhibitors, and provide attendees with important event information. The platform also needed to support sponsors, exhibitors, food vendors, advocacy initiatives, educational programming, and community engagement.


The Solution

We developed a dynamic festival website that brings...

We developed a dynamic festival website that brings the complete NCF experience into one digital platform. The solution provides ticketing information, festival experiences, concert lineups, exhibitor information, Grower’s World, education programs, advocacy content, event news, contests, sponsor opportunities, food-vendor information, and attendee resources.


System Architecture

Event Management CMS Manage festival information, experiences and content
Ticketing System Integration Present and facilitate festival ticket purchases
Event Experience Management Organize concerts, education, exhibitions and activities
Artist & Lineup Management Present performers and concert information
Exhibitor Management Showcase participating exhibitors and vendors
Sponsor Management Present sponsorship opportunities and benefits
Vendor Registration Support exhibitor and food-vendor applications
Content Management System Manage news, announcements and editorial content
Education Program Management Present educational sessions and programming
Grower’s World Management Organize cultivation, marketplace and championship content
Advocacy & Policy Content Present policy summit and advocacy initiatives
Contest Management Promote festival contests and community activities
Newsletter Integration Build and maintain the festival audience
Responsive Web Design Provide a consistent experience across devices
SEO-Friendly Content Structure Improve discovery of festival information

Team Composition

2 Frontend Developers, 2 Backend Developers, 1 QA Engineer, 1 UI/UX Designer, 1 DevOps Engineer, 1 Project Manager

Project Duration

7 Months

Measurable Results

Event Discovery

Before Festival information spread across multiple channels
→
After Centralized festival information platform

Ticket Information

Before Different ticket options difficult to compare
→
After Structured GA, Early Entry and VIP experiences

Artist Discovery

Before Lineup information distributed separately
→
After Centralized performer and concert information

Exhibitor Discovery

Before Limited online visibility
→
After Dedicated exhibitor experience

Sponsor Engagement

Before Manual sponsorship inquiries
→
After Structured sponsor and exhibitor information

Vendor Applications

Before Traditional registration process
→
After Online exhibitor and food-vendor workflows

Education Access

Before Separate program information
→
After Centralized education and policy content

Community Engagement

Before Fragmented festival communication
→
After Integrated news, contests, advocacy and community content

Attendee Information

Before Multiple information sources
→
After Centralized FAQs, experiences and festival resources

"Working with the team on the National Cannabis Festival website was a great experience. They understood the complexity of bringing together music, education, exhibitors, sponsors, vendors, and community experiences within one digital platform. The new website provides our audience with a much easier way to explore the festival, discover experiences, understand ticket options, and stay connected with everything happening around NCF."

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