NFTcrane

NFTCrane is a construction equipment company that provides tower cranes, hoists, and heavy machinery for large building and infrastructure projects. It mainly serves the Middle East region with reliable solutions for the construction industry.

Category: Business Analysis & IT Consultancy
Client: NFT Specialized in Tower Cranes L.L.C. (NFT Cranes)
Date: 20/06/2014
Website: https://www.nftcrane.com/

Client Challenge

NFT Cranes needed a professional digital platform to...

NFT Cranes needed a professional digital platform to showcase its extensive range of tower cranes, crawler cranes, hoists, spare parts, and construction equipment while clearly presenting its technical and maintenance services.

The Solution

Developed a structured corporate website that presents NFT...

Developed a structured corporate website that presents NFT Cranes’ products, services, completed projects, global presence, company information, and industry resources.

The platform provides dedicated sections for tower cranes, crawler cranes, crane and hoist spare parts, hoists, construction equipment, sales support, technical support, maintenance, training, tower crane signage, and refurbishment. It also showcases completed projects with project locations, crane quantities, and crane models.

System Architecture

Corporate CMS Manage company and business content

Product Management Manage cranes, hoists and equipment

Product Categories Organize different equipment types

Crane Management Showcase tower and crawler cranes

Spare Parts Management Present crane and hoist spare parts

Service Management Manage sales, technical, maintenance and training services

Project Portfolio Showcase completed construction projects

Project Management Display project location, crane quantity and models

Global Locations Present NFT's international presence

Enquiry Management Allow potential customers to request information

Media / News Management Publish company and industry updates

Newsletter Integration Capture newsletter subscriptions

Responsive Web Design Support desktop, tablet and mobile users

SEO-Friendly Structure Improve discoverability of products and services

Team Composition

2 Frontend Developers, 2 Backend Developers, 1 UI/UX Designer, 1 QA Engineer, 1 Project Manager

Project Duration

6 Months

Measurable Results

Spare Parts Coverage

Before Difficult to showcase a large spare-parts inventory digitally

→

After 2,000+ tower cranes in stock

Hoist Inventory

Before Limited digital product visibility

→

After 500+ hoists in stock

Product Discovery

Before Customers needed to rely on traditional sales channels

→

After Organized online discovery of cranes, hoists, spare parts and construction equipment

Service Accessibility

Before Service information distributed through traditional channels

→

After Dedicated online access to sales, technical support, maintenance, training and refurbishment services

Project Showcase

Before Limited centralized project presentation

→

After Dedicated project portfolio showing locations, crane quantities and equipment models

Global Presence

Before International operations were harder to discover online

→

After Dedicated worldwide locations section covering markets including the UK, Belgium, UAE, Qatar, Kuwait, Saudi Arabia and Hong Kong.

"Working with the team on the NFT Cranes website was a great experience. They took the time to understand our products, services, and requirements within the construction equipment industry and transformed them into a clear and professional digital platform. The new website makes it easier for customers to explore our cranes, hoists, spare parts, services, and completed projects while providing a stronger digital presence for our business."