Soka Tribe

Soka Tribe is the authority on Caribbean carnival, from sharing its histories and traditions, to keeping you plugged into the global carnival community.

Category: Business Analysis & IT Consultancy
Client: Soka Tribe
Date: 01/05/2022
Website: https://www.sokatribe.com/

Client Challenge

Soka Tribe needed a digital platform that could...

Soka Tribe needed a digital platform that could bring its diverse offerings together in one place while preserving the cultural identity of the brand. The platform needed to support dance-fitness classes, memberships, virtual programs, live performances, corporate wellness, cultural education, events, and community engagement.

The Solution

We developed a dynamic community and fitness platform...

We developed a dynamic community and fitness platform that allows visitors to discover classes, memberships, cultural programs, performances, wellness experiences, and events. The platform also provides online class access, membership plans, booking pathways, newsletters, e-commerce, and dedicated content for corporate and maternal wellness programs.

System Architecture

Community CMS Manage cultural and community content

Class Management Manage dance and fitness classes

Online Class Platform Support virtual fitness experiences

Membership Management Manage membership plans and benefits

Class Booking System Allow users to join scheduled classes

Responsive Web Design Support mobile, tablet and desktop users

SEO-Friendly Structure Improve discovery of classes and services

Team Composition

2 Frontend Developers, 2 Backend Developers, 1 UI/UX Designer, 1 QA Engineer, 1 Project Manager

Project Duration

7 Months

Measurable Results

Class Discovery

Before Multiple offerings to discover

→

After Centralized class platform

Membership

Before Traditional membership process

→

After Online membership options

Virtual Fitness

Before Limited digital access

→

After Online classes and on-demand content

Cultural Programming

Before Separate experiences

→

After Centralized cultural platform

Corporate Wellness

Before Traditional enquiry process

→

After Dedicated corporate wellness experience

"Working with the team on the Soka Tribe digital platform was a great experience. They understood that Soka Tribe is more than a fitness brand and successfully translated our Caribbean culture, community, dance, wellness, and entertainment experiences into one engaging digital platform. The new website makes it easier for our community to discover classes, join memberships, explore cultural programs, and connect with Soka Tribe."